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The "Lens" feature, introduced in September 2015, allows users to add real-time effects into their snaps by using face detection technology.This is activated by long-pressing on a face within the viewfinder.

Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.As of February 2018, Snapchat has 187 million daily active users.According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.After a single viewing, the video disappears by default.Spiegel explained that this process allowed the video data to be compressed into the size of a photo.

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